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ARCHIESArchies Limited

Consumer Durable · Specialty Retail · NSE · as of 2026-07-21 (delayed ~30 min in market hours)

14.30
2.14%
31Weak

Price & Volume

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Key Ratios

Market Cap (₹ cr)47.60
P/E
P/B0.38
PEG
ROE %-3.36
ROCE %-4.20
Debt / Equity0.35
EPS-1.27
Revenue Growth %-45.60
Profit Growth %-194.50
Dividend Yield %0.00
Promoter Holding %63.10
FII Holding %0.00
DII Holding %
Beta0.70

“—” means the figure isn't meaningful or isn't published for this company: ROE and Debt/Equity are undefined when shareholder equity is negative (check P/B — negative means negative equity), and DII/MF holding splits aren't provided by our current data source.

Active Pattern Signals

None of the 16 pattern scanners currently detects a setup on ARCHIES — signals appear here automatically when one forms (checked on every data refresh). The Trade Plan on the right always provides stop-loss and target levels regardless.

AVOIDConviction 73%

Why avoid

  • Overall evidence is weak (AlgoScore 31/100)
  • Revenue growth: -45.6% YoY
  • Profit growth: -194.5% YoY
  • Price vs SMA50: below
  • Price vs SMA200: below

Bull case

  • Debt/Equity: 0.35
  • Promoter holding: 63.1%
  • RSI: 52
  • MACD: bullish

Bear case

  • Revenue growth: -45.6% YoY
  • Profit growth: -194.5% YoY
  • Price vs SMA50: below
  • Price vs SMA200: below

Key risks

  • Elevated volatility / drawdown profile — size positions accordingly
  • Weak fundamentals — technical strength may not sustain
  • Momentum is fading versus the broader market
  • Revenue growth: -45.6% YoY
  • Profit growth: -194.5% YoY

Algorithmic analysis for research only — not SEBI-registered investment advice.

Trade Plan

Entry (CMP)
₹14.30
Stop Loss
₹12.87
risk 10%
Target 1 (1.5R)
₹16.45
+15.0%
Target 2 (3R)
₹18.59
+30.0%
Support (20d)
₹13.00
Resistance (52w)
₹24.38
Risk : Reward
1 : 1.5 → 1 : 3
risking ₹1.43/share
ATR (volatility)
₹0.66
avg daily range

Stop = 20-day support with a 2.5×ATR risk cap (ATR ₹0.66). Levels recompute on every data refresh. Position sizing and execution are yours — this is analysis, not advice.

Score Breakdown

Fundamental
26
Technical
47
Momentum
18
Risk (safety)
32

Peers — Consumer Durable

STYLAMIND 2.82%
81
SENCO 3.06%
81
BUILDPRO 1.52%
81
SKYGOLD 0.39%
80
TBZ 1.61%
80
HAWKINCOOK 2.74%
77

About

Archies Limited engages in the retail sale of cultural, recreation, and other goods in India and internationally. It operates through Greeting Cards; Stationery and Paper Bag Items; Gifts; and Others segments. The company offers birthday products; jewellery and accessories comprising necklaces, earrings, tote bags, bracelets, keychains, watches, wallets, and bags; greeting cards; gift products consisting of mugs, showpieces, soft toys, divine idols and gifts, photo albums and frames, handing, clocks, candles, water bottles and flasks, trophies, pen stands, wind chimes, quotations, glassware and bar accessories, artificial flowers, and card cases, as well as chocolates; and same day delivery and personalized gift products. It also provides stationery products comprising notebooks, diaries, quotation books, collectibles, scrap books, shagun envelopes, calendars, paper bags, and scrolls; beauty and personal care products, such as deodorant, perfume, fragrance gift set, and skincare products under the Archies Perfume, Bel Avenir, Elitty Beauty, Nacharel, Ajmal, and IKYK Perfumes; and occasions and sale products. In addition, the company offers printing services. It sells its products under the Archies brand through a distribution network comprising company owned stores, franchisees, distributors, and retailers, as well as through online websites, marketplaces, and quick commerce platforms. The company exports its products to the United States, the United Kingdom, Canada, the Netherlands, Oman, and Nepal. Archies Limited was founded in 1979 and is headquartered in New Delhi, India.