SSelectStock

BCONCEPTSBrand Concepts Limited

Consumer Durable · Footwear & Accessories · NSE · as of 2026-10-26 (delayed ~30 min in market hours)

Brand Concepts Limited manufactures and retails bags, travel gear, and fashion accessories in India and internationally. It offers travel gears, such as luggage trolleys, backpacks, business cases, overnighter, duffels/gym bags, messenger bags, rucksacks, gift sets, hygienic gears, and reporter bags; clutches, wallets, totes, satchels, and handbags for women; and small leather goods for men comprising belts and wallets, as well as socks under the Tommy Hilfiger Travel Gear, United Colors of Benetton, Sugarush, Aeropostale, and The Vertical brands. The company sells its products through company-owned outlets, franchisee stores, multi-brand outlets, and retails, third-party online platforms, and proprietary online platform, as well as through e-commerce platforms. Brand Concepts Limited was incorporated in 2007 and is based in Indore, India.

₹153.62
▲ 3.44%
26Weak

Mkt Cap
₹192 Cr
P/E
194.5
P/B
2.4
Div Yield
0.00%
52W High
₹380.00
52W Low
₹131.20

Price & Volume

Loading chart…

Key Ratios

Market Cap (₹ cr)192.20
P/E194.46
P/B2.35
PEG—
ROE %1.30
ROCE %6.60
Debt / Equity2.20
EPS0.79
Revenue Growth %11.00
Profit Growth %-79.20
Dividend Yield %0.00
Promoter Holding %73.92
FII Holding %0.00
DII Holding %—
Beta-0.22

“—” means the figure isn't meaningful or isn't published for this company: ROE and Debt/Equity are undefined when shareholder equity is negative (check P/B — negative means negative equity), and DII/MF holding splits aren't provided by our current data source.

Active Pattern Signals

AVOIDConviction 73%

Why avoid

  • • Overall evidence is weak (AlgoScore 26/100)
  • • Profit growth: -79.2% YoY
  • • ROE: 1.3%
  • • Price vs SMA200: below
  • • Golden cross setup: SMA50 below SMA200

⚖️ 1 bullish pattern setup is currently active on this stock. Pattern setup-quality percentages measure how cleanly a chart formation developed — they are not an endorsement of the company. Short-term traders may still trade those setups with strict stops; the AVOID verdict reflects the overall risk/fundamental profile for holding.

Bull case

  • • Promoter holding: 73.9%
  • • RSI: 57
  • • MACD: bullish
  • • Price vs EMA21: above

Bear case

  • • Profit growth: -79.2% YoY
  • • ROE: 1.3%
  • • Price vs SMA200: below
  • • Golden cross setup: SMA50 below SMA200

Key risks

  • • Elevated volatility / drawdown profile — size positions accordingly
  • • Weak fundamentals — technical strength may not sustain
  • • Momentum is fading versus the broader market
  • • Profit growth: -79.2% YoY
  • • ROE: 1.3%

Algorithmic analysis for research only — not SEBI-registered investment advice.

Trade Plan

Entry (CMP)
₹153.62
Stop Loss
₹129.89
risk 15.4%
Target 1 (1.5R)
₹189.22
+23.2%
Target 2 (3R)
₹224.82
+46.3%
Support (20d)
₹131.20
Resistance (52w)
₹380.00
Risk : Reward
1 : 1.5 → 1 : 3
risking ₹23.73/share
ATR (volatility)
₹10.58
avg daily range

Stop = 20-day support with a 2.5×ATR risk cap (ATR ₹10.58). Levels recompute on every data refresh. Position sizing and execution are yours — this is analysis, not advice.

Score Breakdown

Fundamental18
Technical54
Momentum13
Risk (safety)8

Peers — Consumer Durable

SHRINGARMS▼ 0.93%
77
SKYGOLD▼ 10.35%
77
PCJEWELLER▼ 8.48%
75
DPABHUSHAN▼ 3.06%
72
AGOL▼ 4.92%
71
INDHOTEL▲ 1.76%
71