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KAYAKaya Limited

FMCG · Household & Personal Products · NSE · as of 2026-07-20 (delayed ~30 min in market hours)

248.34
2.27%
25Weak

Price & Volume

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Key Ratios

Market Cap (₹ cr)368.80
P/E
P/B-2.41
PEG
ROE %
ROCE %-39.20
Debt / Equity
EPS-66.67
Revenue Growth %2.00
Profit Growth %-214.90
Dividend Yield %0.00
Promoter Holding %52.63
FII Holding %13.76
DII Holding %
Beta0.20

“—” means the figure isn't meaningful or isn't published for this company: ROE and Debt/Equity are undefined when shareholder equity is negative (check P/B — negative means negative equity), and DII/MF holding splits aren't provided by our current data source.

Active Pattern Signals

None of the 16 pattern scanners currently detects a setup on KAYA — signals appear here automatically when one forms (checked on every data refresh). The Trade Plan on the right always provides stop-loss and target levels regardless.

AVOIDConviction 76%

Why avoid

  • Overall evidence is weak (AlgoScore 25/100)
  • Revenue growth: 2.0% YoY
  • Profit growth: -214.9% YoY
  • Price vs SMA200: below
  • Golden cross setup: SMA50 below SMA200

Bull case

  • Promoter holding: 52.6%
  • RSI: 53
  • MACD: fresh bullish crossover
  • Price vs EMA21: above

Bear case

  • Revenue growth: 2.0% YoY
  • Profit growth: -214.9% YoY
  • Price vs SMA200: below
  • Golden cross setup: SMA50 below SMA200

Key risks

  • Elevated volatility / drawdown profile — size positions accordingly
  • Weak fundamentals — technical strength may not sustain
  • Momentum is fading versus the broader market
  • Revenue growth: 2.0% YoY
  • Profit growth: -214.9% YoY

Algorithmic analysis for research only — not SEBI-registered investment advice.

Trade Plan

Entry (CMP)
₹248.34
Stop Loss
₹232.65
risk 6.3%
Target 1 (1.5R)
₹271.87
+9.5%
Target 2 (3R)
₹295.41
+19.0%
Support (20d)
₹235.00
Resistance (52w)
₹487.90
Risk : Reward
1 : 1.5 → 1 : 3
risking ₹15.69/share
ATR (volatility)
₹9.22
avg daily range

Stop = 20-day support with a 2.5×ATR risk cap (ATR ₹9.22). Levels recompute on every data refresh. Position sizing and execution are yours — this is analysis, not advice.

Score Breakdown

Fundamental
16
Technical
48
Momentum
12
Risk (safety)
22

Peers — FMCG

VADILALIND 1.11%
77
CUPID 3.50%
77
SKMEGGPROD 0.13%
76
MARICO 1.34%
76
RADICO 0.84%
75
AMIRCHAND 3.32%
74

About

Kaya Limited owns and operates skin and hair care clinics in India. The company offers skin care products, such as facewash, cleansers, toners, moisturizers, creams, face serums, sunscreen lotions, kits and regimes, and wet wipes; hair care products that include shampoos, hair serums, hair lotions, hair oils, and hair masques; bath and body products; and nutraceutical products. It also provides skin services comprising laser hair reduction, thermage, HIFU, dermal fillers, chemical peel, Q-switch laser, and skin brightening and lightening treatments, as well as ageing skin, acne scars, dull skin revitalisation, skin IV drips, eye circle, anti-wrinkle, and microneedling; hair services, such as hair loss concern management, PRP GF, hair thread, QR678, hair loss in men, hair loss and thinning for women, hair IV drips, and scalp care solutions; and body contouring services consisting of CM slim, Venus legacy, CoolSculpting, weight loss IV drips, and face fat reduction treatment. The company sells its products through Kaya clinics, standalone stores, online, and third-party outlets. It has a partnership with Bien-Etre Ltd to develop skin personalization platform using DNA biomarkers and AI. Kaya Limited was founded in 2002 and is headquartered in Mumbai, India.