PERNIASPOPPurple Style Labs Limited
Consumer Durable · Apparel Retail · NSE · as of 2026-10-27 (delayed ~30 min in market hours)
Purple Style Labs Limited operates as a luxury fashion house, acquiring and managing designer brands and running an omni-channel platform for premium fashion retail. The company offers luxury fashion and lifestyle products, including premium designer wear, accessories, and jewellery through online and offline channels. It owns and manages multi-brand e-commerce websites such as Pernia's Pop-Up Shop, operates brick-and-mortar stores under the Pernia's Pop-Up Studio brand, and manages designer labels such as Wendell Rodricks and Hemant Trevedi. The company launches collaborations such as Six Yards by Madhuri Dixit, publishes a quarterly magazine focused on fashion and lifestyle, and has expanded into luxury home decor retail. Personal styling services are available both in-store and online. The company serves retail clients in the luxury fashion and home decor sectors, including consumers seeking designer wear, accessories, jewellery, and home products, as well as the global Indian diaspora, tourists, and local consumers interested in Indian design. The company was incorporated in 2015 and is based in Mumbai, India.
Price & Volume
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Key Ratios
“—” means the figure isn't meaningful or isn't published for this company: ROE and Debt/Equity are undefined when shareholder equity is negative (check P/B — negative means negative equity), and DII/MF holding splits aren't provided by our current data source.
Active Pattern Signals
None of the 16 pattern scanners currently detects a setup on PERNIASPOP — signals appear here automatically when one forms (checked on every data refresh). The Trade Plan on the right always provides stop-loss and target levels regardless.
Why avoid
- • Overall evidence is weak (AlgoScore 32/100)
- • Profit growth: -51.5% YoY
- • ROCE: -27.0%
- • RSI: 31
- • MACD: bearish
Bull case
- • Supertrend: bullish
- • Trend strength (ADX): 30
- • Max drawdown (1y): 14%
- • Liquidity: ₹3.6 cr avg turnover
Bear case
- • Profit growth: -51.5% YoY
- • ROCE: -27.0%
- • RSI: 31
- • MACD: bearish
Key risks
- • Weak fundamentals — technical strength may not sustain
- • Momentum is fading versus the broader market
- • Profit growth: -51.5% YoY
- • ROCE: -27.0%
Algorithmic analysis for research only — not SEBI-registered investment advice.
Trade Plan
Stop = 20-day support with a 2.5×ATR risk cap (ATR ₹27.53). Levels recompute on every data refresh. Position sizing and execution are yours — this is analysis, not advice.