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RUPARupa & Company Limited

Consumer Durable · Apparel Manufacturing · NSE · as of 2026-09-11 (delayed ~30 min in market hours)

Rupa & Company Limited, together with its subsidiaries, manufactures, markets, sells, and distributes hosiery products in knitted undergarments, casual wears, and thermal wears for men, women, and kids in India and internationally. The company offers innerwear, outerwear, lingerie, and fashion wear; vests, briefs, trunks, boxers, t-shirts, tank tops, joggers, bermudas, capris, loungers, and night wear for men; bras, camisoles, panties, t-shirts, tank tops, bottom wear, joggers, night wear, leggings, shorts, and co-ord sets for women; vests, briefs, t-shirts, infant wear, shorts, loungers, and trunks for kids; winter wear comprising thermals, hoodies, jackets, and sweatshirts; and accessories, including socks, towels and handkerchiefs, and rainsuits. It provides its products under the Frontline, Colors, Peek-A-Boo, Euro, Jon, Bumchums, Torrido, Thermocot, Rupa Rainsuit, Softline, Macroman Original, Macrowoman W-series, Macroman M-series, Femmora, Peek-A-Boo, and Footline brands. The company also generates power through a windmill; and offers contract manufacturing services. It sells its products through dealers, retail outlets, large format stores, multi-brand and exclusive brand outlets, and e-commerce. The company exports its products. Rupa & Company Limited was founded in 1968 and is based in Kolkata, India.

137.48
0.02%
40Weak

Mkt Cap
₹1,093 Cr
P/E
15.1
P/B
1.2
Div Yield
2.18%
52W High
₹212.84
52W Low
₹109.21

Price & Volume

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Key Ratios

Market Cap (₹ cr)1,093.00
P/E15.07
P/B1.20
PEG0.94
ROE %6.96
ROCE %7.60
Debt / Equity0.24
EPS9.12
Revenue Growth %6.30
Profit Growth %18.30
Dividend Yield %2.18
Promoter Holding %73.32
FII Holding %3.81
DII Holding %
Beta0.54

“—” means the figure isn't meaningful or isn't published for this company: ROE and Debt/Equity are undefined when shareholder equity is negative (check P/B — negative means negative equity), and DII/MF holding splits aren't provided by our current data source.

Active Pattern Signals

AVOIDConviction 67%

Why avoid

  • A bearish pattern is active and overall evidence is mixed
  • Revenue growth: 6.3% YoY
  • ROE: 7.0%
  • RSI: 28
  • MACD: bearish
  • Double Top bearish signal (setup quality 56%)

Bull case

  • Profit growth: 18.3% YoY
  • Debt/Equity: 0.24
  • Promoter holding: 73.3%
  • Golden cross setup: SMA50 above SMA200

Bear case

  • Revenue growth: 6.3% YoY
  • ROE: 7.0%
  • RSI: 28
  • MACD: bearish

Key risks

  • Elevated volatility / drawdown profile — size positions accordingly
  • Momentum is fading versus the broader market
  • Revenue growth: 6.3% YoY
  • ROE: 7.0%

Algorithmic analysis for research only — not SEBI-registered investment advice.

Trade Plan

Entry (CMP)
₹137.48
Stop Loss
₹134.44
risk 2.2%
Target 1 (1.5R)
₹142.04
+3.3%
Target 2 (3R)
₹146.59
+6.6%
Support (20d)
₹135.80
Resistance (52w)
₹212.84
Risk : Reward
1 : 1.5 → 1 : 3
risking ₹3.04/share
ATR (volatility)
₹3.94
avg daily range

Stop = 20-day support with a 2.5×ATR risk cap (ATR ₹3.94). Levels recompute on every data refresh. Position sizing and execution are yours — this is analysis, not advice.

Score Breakdown

Fundamental64
Technical29
Momentum26
Risk (safety)39

Peers — Consumer Durable

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