RUPARupa & Company Limited

Consumer Durable · Apparel Manufacturing · NSE · as of 2026-07-21 (delayed ~30 min in market hours)

₹164.63

▼ 1.06%

Average

Price & Volume

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Key Ratios

Market Cap (₹ cr)1,345.30

P/E18.54

P/B1.26

PEG1.01

ROE %6.96

ROCE %7.60

Debt / Equity0.24

EPS9.12

Revenue Growth %6.30

Profit Growth %18.30

Dividend Yield %1.79

Promoter Holding %73.32

FII Holding %3.81

DII Holding %—

Beta0.54

“—” means the figure isn't meaningful or isn't published for this company: ROE and Debt/Equity are undefined when shareholder equity is negative (check P/B — negative means negative equity), and DII/MF holding splits aren't provided by our current data source.

Active Pattern Signals

None of the 16 pattern scanners currently detects a setup on RUPA — signals appear here automatically when one forms (checked on every data refresh). The Trade Plan on the right always provides stop-loss and target levels regardless.

HOLDConviction 61%

The picture

• Profit growth: 18.3% YoY
• Debt/Equity: 0.24
• Promoter holding: 73.3%
• Price vs SMA50: above
• Price vs SMA200: above
• Supertrend: bullish

Bull case

• Profit growth: 18.3% YoY
• Debt/Equity: 0.24
• Promoter holding: 73.3%
• Price vs SMA50: above

Bear case

• Revenue growth: 6.3% YoY
• ROE: 7.0%
• MACD: bearish
• Price vs EMA21: below

Key risks

• Revenue growth: 6.3% YoY
• ROE: 7.0%

Algorithmic analysis for research only — not SEBI-registered investment advice.

Trade Plan

Entry (CMP)

₹164.63

Stop Loss

₹159.40

risk 3.2%

Target 1 (1.5R)

₹172.48

+4.8%

Target 2 (3R)

₹180.32

+9.5%

Support (20d)

₹161.01

Resistance (52w)

₹229.39

Risk : Reward

1 : 1.5 → 1 : 3

risking ₹5.23/share

ATR (volatility)

₹5.26

avg daily range

Stop = 20-day support with a 2.5×ATR risk cap (ATR ₹5.26). Levels recompute on every data refresh. Position sizing and execution are yours — this is analysis, not advice.

Score Breakdown

Fundamental

Technical

Momentum

Risk (safety)

Peers — Consumer Durable

About

Rupa & Company Limited, together with its subsidiaries, manufactures, markets, sells, and distributes hosiery products in knitted undergarments, casual wears, and thermal wears for men, women, and kids in India and internationally. The company offers innerwear, outerwear, lingerie, and fashion wear; vests, briefs, trunks, boxers, t-shirts, tank tops, joggers, bermudas, capris, loungers, and night wear for men; bras, camisoles, panties, t-shirts, tank tops, bottom wear, joggers, night wear, leggings, shorts, and co-ord sets for women; vests, briefs, t-shirts, infant wear, shorts, loungers, and trunks for kids; winter wear comprising thermals, hoodies, jackets, and sweatshirts; and accessories, including socks, towels and handkerchiefs, and rainsuits. It provides its products under the Frontline, Colors, Peek-A-Boo, Euro, Jon, Bumchums, Torrido, Thermocot, Rupa Rainsuit, Softline, Macroman Original, Macrowoman W-series, Macroman M-series, Femmora, Peek-A-Boo, and Footline brands. The company also generates power through a windmill; and offers contract manufacturing services. It sells its products through dealers, retail outlets, large format stores, multi-brand and exclusive brand outlets, and e-commerce. The company exports its products. Rupa & Company Limited was founded in 1968 and is based in Kolkata, India.