SSelectStock

SONALSonal Mercantile Limited

Financial Services · Credit Services · NSE · as of 2026-09-11 (delayed ~30 min in market hours)

Sonal Mercantile Limited, a non-banking financial company, provides secured and unsecured loans and advances to individuals and body corporates in India. The company offers inter corporate and personal loans, home loans, long term and short-term loans, and loans against guarantee and properties, as well as trade financing, bills discounting, and project appraisal services. It also engages in the trading of shares and securities; and arbitrage business in stock and commodity market, as well as provides financial consultancy and IPO funding services. In addition, the company invests in quoted and unquoted securities. Sonal Mercantile Limited was incorporated in 1985 and is based in New Delhi, India.

86.25
4.25%
34Weak

Mkt Cap
₹127 Cr
P/E
5.7
P/B
0.3
Div Yield
0.00%
52W High
₹104.75
52W Low
₹82.50

Price & Volume

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Key Ratios

Market Cap (₹ cr)127.10
P/E5.74
P/B0.30
PEG
ROE %6.70
ROCE %2.30
Debt / Equity0.76
EPS15.03
Revenue Growth %-55.90
Profit Growth %-69.20
Dividend Yield %0.00
Promoter Holding %88.65
FII Holding %0.00
DII Holding %
Beta-1.70

“—” means the figure isn't meaningful or isn't published for this company: ROE and Debt/Equity are undefined when shareholder equity is negative (check P/B — negative means negative equity), and DII/MF holding splits aren't provided by our current data source.

Active Pattern Signals

None of the 16 pattern scanners currently detects a setup on SONAL — signals appear here automatically when one forms (checked on every data refresh). The Trade Plan on the right always provides stop-loss and target levels regardless.

AVOIDConviction 77%

Why avoid

  • Overall evidence is weak (AlgoScore 34/100)
  • Revenue growth: -55.9% YoY
  • Profit growth: -69.2% YoY
  • Price vs EMA21: below
  • Price vs SMA50: below

Bull case

  • Debt/Equity: 0.76
  • Promoter holding: 88.7%
  • Valuation vs sector: P/E 5.7 vs sector 18.4
  • MACD: bullish

Bear case

  • Revenue growth: -55.9% YoY
  • Profit growth: -69.2% YoY
  • Price vs EMA21: below
  • Price vs SMA50: below

Key risks

  • Elevated volatility / drawdown profile — size positions accordingly
  • Weak fundamentals — technical strength may not sustain
  • Momentum is fading versus the broader market
  • Revenue growth: -55.9% YoY
  • Profit growth: -69.2% YoY

Algorithmic analysis for research only — not SEBI-registered investment advice.

Trade Plan

Entry (CMP)
₹86.25
Stop Loss
₹81.67
risk 5.3%
Target 1 (1.5R)
₹93.11
+8.0%
Target 2 (3R)
₹99.98
+15.9%
Support (20d)
₹82.50
Resistance (52w)
₹104.75
Risk : Reward
1 : 1.5 → 1 : 3
risking ₹4.58/share
ATR (volatility)
₹2.64
avg daily range

Stop = 20-day support with a 2.5×ATR risk cap (ATR ₹2.64). Levels recompute on every data refresh. Position sizing and execution are yours — this is analysis, not advice.

Score Breakdown

Fundamental34
Technical36
Momentum31
Risk (safety)35

Peers — Financial Services

SHAREINDIA 1.33%
79
ANANDRATHI 0.39%
76
CRISIL 0.50%
74
MCX 0.73%
74
STEELCITY 0.11%
73
SMCGLOBAL 0.42%
73